For every business, having a website is a must these days, but it’s far from enough. You also need to be where your target audience is, and that’s social media.
With over 2 billion social media users worldwide, it’s clear that you need to jump on the bandwagon and join the ride. All your competitors already have.
But what value can social media bring to your business? Let’s find out.
Growth without active investment
Without paying a cent for social media marketing, you can continually grow your business. All you need to do is establish a strong presence across your relevant social media platforms, like Facebook, Instagram, Twitter or LinkedIn, and with some calculated and tactful effort, witness the word about your business spreading like wildfire.
Before you know it, you’re building brand awareness, credibility and authenticity, and becoming widely recognizable and accessible.
You can also, however, invest in affordable social ads and seize an opportunity to reach an even wider audience.
Communication with customers and leads
Social channels are one of the easiest ways to communicate with new leads and your existing customers on a daily basis. They allow you to form meaningful, long-lasting customer relationships and inspire brand loyalty and advocacy.
They give you an opportunity to build trust, communicate your values, and show that you care about your customers. Your audience can get to know you better too, and provide you with invaluable feedback for improvement.
Social media engagement helps you boost brand awareness, expand your reach, and generate more ROI. A high level of engagement also provides social proof, further building confidence in your business.
How to boost social media engagement? Through high-quality content, encouraging and participating in discussions, hosting Q&As, offering incentives for social sharing, and anything else that compels people to connect with you.
Platforms for marketing
Why only promote your business on one platform (your business website) when you can do it wherever your customers are – for free?
You can have a valuable presence on Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and other channels, consistently attracting more leads and sales.
Many people turn to social media to quickly get instant customer support. It’s a quick and easy way to get information or solve a pain point.
By being responsive on social channels, you show that you care, that your customers’ voices are heard, and that you’re always there to provide a helping hand. That kind of support can truly go a long way.
Social media management
And one of the best things is, with a little bit of time, practise and effort, all this can be done by any business owner themselves or in-house by a social savvy staff member. If, however, you would prefer the professionals to look after your social footprint, then just get in touch with us here at Hashtag. With proper social media management, you can really take your business to the next level. So, don’t miss a chance to establish and grow your social media presence, because it will pay off in the long run.
Co-Founder and Director at Hashtag Web & Digital Agency, Shane Ryan has been designing websites since 2006, specializing in WordPress development and UX/UI design. His mission is to deliver personalized and highly functional websites and digital solutions to clients across various industries.