For years now, consumer habits have been shifting toward the world of e-commerce. Virtually every product or service imaginable is just a click away, and with same-day shipping, speedy deliveries, and affordable pricing, there’s no reason not to indulge in online shopping.
Especially when we consider the events of 2020, only those businesses that had successfully transferred to the virtual environment (if they weren’t there already) have been able to see their profits grow or remain largely unaffected.
By the end of this year, global e-commerce revenue is expected to surpass $2.5 trillion. So, if you want your business to not only stay afloat but to thrive, investing in e-commerce is certainly one way to do it.
Until the pandemic’s been suppressed, we don’t know whether there’ll be any new lockdowns, quarantines, or other precautionary measures. Profit losses for businesses and individuals are already immeasurable, and any further restrictions are bound to have a negative impact.
Whether you’re a retailer, a service business, or anything in between, investing in e-commerce could help you mitigate the risks of any potential measures to curb COVID-19.
Appeal to a Wider Audience
As a brick-and-mortar business, your reach is somewhat limited, even if you have a bulletproof marketing campaign that helps raise your brand awareness.
By entering the e-commerce world, you’re opening up your business to a global audience. Almost two-thirds of consumers already start their shopping online, so you’d only be making it easier for your leads to find you and convert to loyal customers when you invest in e-commerce.
You’ll have a chance to expand your business, grow your revenue, and boost your lead generation, to name but a few advantages. It’s never too late to get into e-commerce and start driving your business forward.
Without an e-commerce strategy, it’s difficult for any business to thrive. So, whether you have a small family-owned antique shop or a large retail chain, there’s no better time to get your e-commerce website up-to-date than right now.