When it comes to websites, the work never ends. As the demands of audiences change, so must the websites and the experience they provide. Sadly, many people think that developing, implementing the latest design trends, and launching a site is all there is to it, and they forget all about website maintenance, and never pay attention to the website again.
However, these kinds of sites deteriorate very quickly and become outdated, bleeding traffic and losing their audiences. Just as if you would take care of a pet or a plant, you also need to maintain your site. Here are just some of the most basic ways you can do this.
Are you updating it on regular basis
Updating a website means two things. First of all, it means posting new content on it frequently and sharing it so that your site constantly attracts new visitors. You can talk about events, news, promotions, products, services, or anything else.
On the other hand, you also need to update your website platform regularly so that you can change, upgrade, and improve both the back-end and the front-end of your site. This will allow you to implement new technologies on your site and make it run more smoothly.
Review all of your links
The links that you have on your site are very important. At the same time, the links that lead towards your site are important as well. Both of these types of links affect the SEO of your site and can contribute to either making your site more visible or less visible.
There are a lot of tools you can use for checking the links on your site. Make sure that you remove all the broken links you have on your site and avoid taking your visitors to some unreliable locations. It’s important to take care of link hygiene often to keep your site in good shape.
Expand to social media
Your site shouldn’t be an isolated entity and it needs to expand to other domains as well. To make an impact, increase sales, or gather leads, you will have to utilize social media properly to promote your site and what it has to offer.
Choose the social media platforms that are best suited to your business and target audience, and maintain an active and engaging presence across these profiles to further increase your digital footprint. Engagement with your followers will subsequently result in an increase in actual customers.
Make sure that your site also has social media sharing buttons so that people can quickly share something from your site on their favorite social media platform. For example, if you have a fashion blog, Instagram integration is a must-have.
Check your website speed regularly
One of the most important things for a great website experience is speed. A fast website load time and high speed not only ranks your site higher in searches, but your visitors will not bounce off from it as well. No visitor has the patience to wait for your pages to load and they will quickly quit if it takes a few extra seconds.
Remember, there are many other similar sites that offer the same thing as you do, and if you are too slow, people have the luxury to look for what they need elsewhere.
These are just some of the essentials you need to take care of when it comes to your website. Make sure to maintain your site and it will last for a longer time and bring you better results.
Co-Founder and Director at Hashtag Web & Digital Agency, Shane Ryan has been designing websites since 2006, specializing in WordPress development and UX/UI design. His mission is to deliver personalized and highly functional websites and digital solutions to clients across various industries.