If there’s one positive thing about the lockdown, it’s more free time to do what you love or anything important that you may have been postponing. If you’re a business owner, this might be the perfect time to improve your website and online presence.
Analyze your website to see what’s missing
If you want your website to rank high on Google and other search engines, you need to ensure every element works seamlessly.
What if there are broken links that you’re not aware of? Your site may have some incorrect URLs that may be causing 404 errors. Plenty of other problems may arise if you don’t maintain and analyze your website regularly.
Conduct a website audit to analyze all the elements, including title tags, meta descriptions, heading and subheading structure, internal and external links, contact forms, mobile responsiveness, and more. Check for potential errors and pinpoint areas for optimization to improve user experience and SEO ranking.
Is your security up to date?
When it comes to website security, you must be proactive. Cybersecurity threats lurk around every corner, so put the best security practices in place.
Update your software and plugins regularly; make sure you use an HTTPS protocol and a strong SSL certificate, and ensure your web host is secure.
Make your passwords strong and change them frequently. You should also use a password manager to safeguard your passwords and sensitive data.
You should also utilize a tool for monitoring website uptime and handling potential crashes swiftly.
Fresh content is always a good thing
Google loves fresh content, as long as it’s relevant, helpful, and optimized. Having more content means more opportunities to improve your SEO ranking, generate qualified leads and conversions, and boost your sales and revenue.
With all your free time in lockdown, why not publish at least one new blog post every week? Make it interesting, engaging, useful, and unique, and maintain consistency to let people know when to expect new stuff from you.
Add an engaging call to action
A call to action is crucial for generating leads and increasing conversion rates. Without it, your website visitors may simply bounce back.
A clear, attention-grabbing CTA will guide them through their buying journey and help them take the next steps, such as purchasing a product or subscribing to your email newsletter.
Make your CTA clearly visible and pique your visitors’ interest by addressing their pain points and showcasing the benefits of taking a particular action. If you do it right, an engaging CTA will do wonders for your conversions and sales.
Improve website speed
Website speed is vital for your SEO ranking, not to mention user experience. If it takes forever to load, people will search for what they need elsewhere, and they aren’t likely to come back.
According to the latest website load time statistics, 40% of consumers tend to bounce back if a website doesn’t load within three seconds. Also, a delay of a single second reduces customer satisfaction by 16%.
Is your design outdated?
If your web design has been the same for years, it might be high time you updated it. Making some tweaks will keep your site fresh and relevant, improve usability, and show your target audience that you’re keeping up with the times.
You can even go for a complete redesign that will represent your brand better and reflect your core values. It will help you capture people’s attention and drive more traffic and conversions.
If your visitors need to jump through hoops to find what they’re looking for on your site, they may turn to your competitors.
So, make your site navigation seamless and well-organized. Remove any clutter, optimize your search feature, divide categories properly, make menus standardized and responsive, include ALT text in clickable images, and make navigation elements clickable.
There are many more ways to improve website navigation and create a clean and aesthetically-pleasing appearance, so be sure to explore them.
These are just some of the numerous things you can do to improve your website, but they’re a great start. They’ll make a real difference and help you gain better exposure, boost website traffic, get more leads, and grow your business.