From your content and voice to your posting frequency and aesthetics, every bit of your social media marketing should be consistent. It’s the key to boosting engagement, extending reach, and building trust.
For every business, having a website is a must these days, but it’s far from enough. You also need to be where your target audience is, and that’s social media. With over 2 billion social media users worldwide, it’s clear that you need to jump on the bandwagon and join the ride. All your competitors already have.