Social Media Advertising And Why It Works

Social Media Advertising & Why It Works

In the highly competitive dog-eat-dog world of business, those of you who run your own business will know just how difficult it is to stay ahead of your competitors. For every new start-up business that fails, there are at least another five more waiting in the shadows ready to pounce and steal their spot.

As a business owner, it doesn’t matter what line of work you’re involved in, the scale of your organization, how long you’ve been in operation, or anything else for that matter, you will still want the absolute best for your business and always want it to succeed. This is where a solid advertising campaign can pay dividends.

Social Media advertising and digital marketing are such an integral part of business life nowadays, (and if it’s not in your marketing plan, then it should be), as it literally showcases your business, and your products or services to a huge pool of prospective buyers. And with a powerful and effective strategy in place, it can truly transform a business and help you scale even further. This is where hiring a professional Social Media Advertising (SMA) agency can be so beneficial.

Here’s a look at just a handful of reasons why social media marketing and paid social ads have been proven to work so well, and are great for your business.

Improved SEO

One of the biggest advantages of hiring a good SMA agency to handle your social ads is the fact that doing so will boost your SEO (Search Engine Optimization) no end.

SEO is basically a technique used to help boost your ranking on the search engines when people search for words and phrases relevant to your business or products.

Research has found that over 60% of businesses who have been utilizing social media marketing for longer than one year have seen noticeable improvements in their SEO rankings. The search engine algorithms seem to love social media and therefore if you wish to boost your SEO, social media marketing is certainly one way to dramatically help.

Increased brand awareness

Another key benefit associated with social media advertising is the fact that it will automatically lead to increased brand awareness. Brand awareness is precisely as it sounds, and it should be one of your company’s primary objectives.

By marketing and advertising your business on social media, not only will people be made aware of your brand name, they will also see your company logo as well as company colours, which will all help to build brand recognition.

And because there are billions of social media users located all across the globe, you can guarantee brand exposure to a much wider audience at a much quicker rate than other marketing methods.

Reach your target demographic easier

As well as brand awareness and recognition, another awesome advantage to proper social media advertising is the fact that it will allow you to reach your target demographic much easier.

Say for example you sell female fitness apparel, then your target demographic is going to primarily be females who are physically active and have an avid interest in health, fitness, sport, and exercise in general. Social media advertising will enable your posts to target people fitting this particular description.

One strategy used by social media marketing agencies is known as ‘retargeting’. This strategy very simply works by remembering who has visited your site by placing ‘cookies’ in their browser. Say a person has visited your site to look at your products, when they log onto social media, the retargeting service will then display your ads.

Social Media Advertising And Retargeting

Retargeting is ideal because the people who visited your site were obviously interested in what you had to offer, and it therefore gives them a second chance to visit again and purchase from you in the future.

Increased conversion rates

At the end of the day, it doesn’t matter how many people you reach or how many of your target audience see your posts, if this doesn’t lead to conversions you won’t be in business for very long.

By targeting ads on social media, this increased brand recognition and the various other strategies implemented by SMA agencies, means that this will boost leads to your website or product pages, which will subsequently result in higher conversion rates.

Put simply, when the right people see your ads and posts on social media linking back to your site, they are more likely to click, visit your site, and buy your products or services, meaning your business generates more money.

Reduced marketing and advertising costs

Study after study has found that social media ads are, by far, the most effective marketing and advertising strategy that a business can implement. Not only is it very effective, but it is also the most cost efficient.

Low Cost Social Media Ads

On most social media platforms, joining up and creating a business page or account is free, plus the costs associated with advertising and promoting online are also very low, especially when compared with other marketing and advertising strategies out there.

Hiring an SMA agency is also extremely cost efficient when you consider the different strategies they use and the conversion rates and leads that they generate for you.

Build a rapport with your followers

The key word in social media is ‘social’. When you utilize social media advertising for your business, this helps you to engage more with your followers and potential customers and allows you to put a ‘face’ to your brand and company.

By engaging with followers on social media, you help to build and establish a connection and show that you aren’t just another faceless corporation.

It’s important to respond to questions and comments left by followers, interact with them, ask questions and build engagement, which will help them feel more comfortable with you and your business.

Final thoughts

As you can see, there are plenty of advantages associated with social media advertising, and we haven’t really scratched the surface. SMA can be a very important tool to have at your disposal, providing you know how to use it correctly and maximise your ROI.

One mistake we often come across is people trying to tackle it all themselves to save a few euros, and then they wonder why traffic to their site isn’t increasing. Rather than doing it yourself, go ahead and hire an SMA agency and let the experts take care of it for you.

Not only will this save you a lot of valuable time and effort, ultimately it will make you more money too, and what business wouldn’t want that?

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