We frequently receive calls and emails from businesses asking if we can “fix their out of date website”, or “update their neglected online store”, and most of all “help with our SEO and get us ranking on Google”.
With every business looking to online sales now more than ever, an already very competitive online market share is now even more valuable than ever before. So, with this in mind, here are some quick and easy SEO tips that every online business should really consider.
GMB – Google My Business
Make sure you set up a Google My Business account. As well as a free business listing, your GMB profile lets you easily connect with your customers across Google Search and Google Maps, post photos and offers, get valuable customer reviews and testimonials, track analytics and so much more.
Your pages loading speed is a major ranking factor in Search Engine Optimization, so make sure to remove anything slowing your site down. Page speed is vital, both to users and to search engines, with up to 40% of people abandoning a website that takes more than 3 seconds to load.
There are lots of free tools that you can use to check your websites loading speed both on desktop and mobile.
This simply means that Google now considers the mobile version of your website as the primary version of your site, making it absolutely essential that your website is mobile-friendly and responsive.
Having a fully responsive website is crucial. If your site is not mobile friendly, your search engine rankings will most definitely be taking a hit.
Remember that most searching, browsing and buying is now done on peoples phones, and users won’t waste any time pinching and zooming to see your content, they’ll simply abandon your site for your competitors. Always consider that user experience (or UX) or huge.
Use meaningful URLs
If users of your website can’t read your URLs, then it’s a fair assumption that search engines may be confused as well. You should always keep your URLs and page slugs easy to understand and relevant to the content on that page. If you can’t read every word in your URL, then neither can Google. Try to use exact target keywords in your pages slugs.
Use keywords in images
Always make sure to include words that reflect your web page topic in the image title, description and alt attributes. Also, ensure that each images file name reflects your relevant main keywords. (e.g. seo-tip.jpg instead of img123.jpg)