Maintaining consistency on social media is extremely important for your business growth. Without it, your audience may not take you seriously, because you may come off as an amateur who doesn’t really care about proper social media management.
From your content and voice to your posting frequency and aesthetics, every bit of your social media marketing should be consistent. It’s the key to boosting engagement, extending reach, and building trust.
Here are the three primary ways consistency brings value to your social media efforts.
Posting on social media consistently helps you raise brand awareness and recognition. People regularly see your brand name, logo and brand colours, and recognise your voice, which helps them remember your brand.
Add to that high-quality content on a regular basis, and you manage to establish yourself as an expert in your field. People start talking about you and sharing your content, thus helping you extend your reach and grow your business.
So, with consistency, you can strengthen your branding efforts, thus build confidence, trust, and loyalty in your brand.
Force of habit and meeting expectations
According to Statista, people spend an average of approximately more than two hours a day on social media. What’s more, they constantly expect new content.
So, if you don’t post frequently, you lose an opportunity to capture people’s attention and meet their expectations of instant content. Your content may get lost in the sea of other posts, because your followers may not perceive it as something truly beneficial.
That’s the common perception if you don’t stick to a regular posting schedule. So, get into the habit of posting on your social media accounts to meet your audience’s expectations.
Building a community
Having an active social media presence enables you to build an engaged community of loyal followers and brand advocates, but the key is to interact with them regularly – preferably every day.
You don’t have to post every day, but be highly-responsive to people’s comments and messages. Communication is a two-way street that can help you forge strong, meaningful, long-lasting customer relationships.
Responding to questions and feedback will show that you care, significantly boost engagement, help you build trust, and provide you with invaluable opportunities for improvement and growth.
Infusing consistency into your social media management tactics will bring huge value to your brand. Apart from consistent voice and branding, you need to frequently post top-notch content and maintain open and engaging communication daily. Those are the most crucial factors for your success on social media and beyond.
Co-Founder and Director at Hashtag Web & Digital Agency, Shane Ryan has been designing websites since 2006, specializing in WordPress development and UX/UI design. His mission is to deliver personalized and highly functional websites and digital solutions to clients across various industries.