Having a professionally designed business website was a huge competitive advantage just 10 years ago. Today, it has to be custom-tailored to reflect business objectives and target customer needs if you want it to have a positive impact on your business.
We are aware that from your point of view, upgrading a website to improve business seems like a long shot. This is why we decided to dive into the tiny details and explain how a website revamp can improve your business as a whole.
Better Marketing Strategy Overall
Your marketing objectives reflect your business goals and needs, and your website reflects both marketing and business objectives. Once you take a look at your current website setup and start planning the improvements, you will start assessing your current marketing strategies.
Do your digital channels generate more leads then the traditional one? How much money do you spend on traditional and digital marketing efforts?
Don’t get surprised if you discover that digital channels are starting to generate more leads than the traditional ones. After all, we live in the internet era. Thanks to website upgrades, you will be able to leverage more digital marketing channels, capture more leads, and improve conversion rates. Ultimately, website revamps will lead to a better marketing strategy overall.
Improvements Across All Departments
The website is not an asset exclusively to benefit your marketing and sales departments. What about all other website benefits and departments that are also vital for company success, such as L&D, HR, and customer support departments? Upgrading your website to be a central platform able to integrate other systems used by your employees can help all departments prosper.
A few simple upgrades such as live chat software, self-service help center, and FAQ pages will help with ticket deflection and enable your customer support department to excel, resulting in more loyal customers and repeat business.
On the other hand, a career section on your site can help you procure and hire top talent on the market. Integrating learning management system software will help you keep your employees on top of the best practices, and ensure that all important knowledge and information is accessible to everyone on your teams.
New Market Discovery and Penetration
Finally, making your website mobile-ready, integrating powerful software solutions, offering self-service help, and high-quality content will help you rank better in search engine result pages and increase traffic. Using simple website analytics tools, you can identify where your visitors come from. This will help you discover new markets and opportunities for business growth and expansion.
The better the upgrades, the higher the chances of turning your website into your most powerful online asset. One that can enable you to make a move against your competitors and get your own slice of the new market.
As you can see, upgrading and maintaining your website has many benefits for your company. It will help you refine your marketing strategy, enable all of your departments to collaborate and work more efficiently, and identify new potential markets and penetrate them.
Gavin is a Social Media expert and Google Platform specialist. His mission is to use data and analytics to deliver data-driven improvements to his clients websites and digital presence in general.