From your content and voice to your posting frequency and aesthetics, every bit of your social media marketing should be consistent. It’s the key to boosting engagement, extending reach, and building trust.
For every business, having a website is a must these days, but it’s far from enough. You also need to be where your target audience is, and that’s social media. With over 2 billion social media users worldwide, it’s clear that you need to jump on the bandwagon and join the ride. All your competitors already have.
Having a professionally designed business website was a huge competitive advantage just 10 years ago. Today, it has to be custom-tailored to reflect business objectives and target customer needs if you want it to have a positive impact on your business.
The problem with a saturated market is that there is a lot of competition and many organizations are trying to market to the same target audience.