Christmas is just around the corner, which means people are already on their quest for gifts. Are you ready for the peak selling season?
To boost your sales this Christmas, you need to step up your digital marketing game. Here are some useful tips to help you do it effectively.
Understanding when to start your campaign
Everyone needs some holiday cheer, especially now when the pandemic is still going strong and disrupting our everyday lives. Many people have already started shopping for Christmas presents, which means you need to begin your marketing campaign today. The Christmas season is going to be even more hectic this year than ever before.
October might be the best time to start a Christmas marketing campaign, but November also works. The key is in knowing how to grab people’s attention and give them something to look forward to during the season. Here are just some of the top strategies to use.
Social media strategies
People spend a lot of time on social media, so capture their attention with an engaging Christmas campaign.
You can implement a Christmas theme into your promotional videos or social media ads. You can work with influencers who will promote your products or services by focusing on the festive season.
You can create a 12 Days of Christmas campaign to give your followers something to look forward to every day. Each day could offer a new guide, infographic, video, quiz, or any other relevant content that can boost engagement.
Getting consumers to participate in your brand narrative can seriously boost your brand awareness and sales.
For instance, you can host a photo contest for an exciting giveaway. Ask your followers to take Christmas photos of them using your products and share them with your campaign-specific hashtag. They’ll love getting involved with your brand and feel like they are a part of a community.
When it comes to participation marketing, you have an abundance of other options as well. You can host events, create challenges, offer testing experiences, and anything else that helps you build a personal connection with consumers.
Discounts and freebies
Everyone loves discounts and freebies, especially at Christmas. A 12 Days of Christmas campaign can be excellent for such offers. Each day could come up with different products or services offers to incentivise people to purchase from you.
Whichever kind of campaign and tactic you use (buy-one-get-one free, free delivery, etc.), create a sense of urgency with limited-time offers.
SEO and paid search
Optimising your website for search engines will bring you more organic traffic and lots of qualified leads.
There are numerous ways to improve your SEO ranking, including those social media participation strategies. Asking people to like, share, and comment on your posts will boost your exposure and help you rank higher in SERPs.
You should also consider launching a PPC marketing campaign to bring even more quality traffic to your site and supercharge your conversions. That way, whenever someone searches for “Christmas gift ideas” or uses other keywords relevant to your brand, your website will pop up among the most relevant results.
Digital marketing strategies for Christmas aren’t so different from any other strategies you use throughout the year.
The only difference is a Christmas theme (and discounts that come with it!) that you should implement to add holiday cheer to your brand and get people into the festive spirit. If you do it right, your sales will stay high even after the Christmas spike, but you will surely get improved conversions throughout the holiday season.