An effective website needs to be more than just appealing. It should be functional, and more importantly, it should be fast. In this day and age, when an average human attention span is shorter than ever before, the time window you have to garner interest and engage with your customers is very narrow.
Users expect websites to provide information effectively and instantaneously. If your website design slows up your load time, then chances are customers are not going to stick around, which means your website conversion rate takes a huge hit. An overwhelming number of businesses are usually not satisfied with their conversion rates. So how do you make sure your website stands out and functions optimally to provide you with the desired conversion rate?
Let’s navigate these 5 sure-shot web design hacks that will help boost your conversion rates:
1. Organize your website content logically
Primarily, a defined information structure helps the prospective visitors to navigate your site better. It is imperative that you start off with critical content. This content should answer the core questions a visitor has when visiting a site.
Bear in mind that the critical content should always go to the top of a page, this gives the visitor an incentive to scroll down on your website. You should also make it a point to only include content that is relevant to a specific part of your website. A clutter of information at any point can usually discourage a visitor.
2. Optimize your call-to-action
Many websites falter by having a weak call to action and no sense of urgency. A CTA which is related to your product or service directly fares much better than a generic CTA.
Call to action buttons that have distinct features and contrasting colors relative to your website tend to be more noticed and have a heightened sense of urgency.
3. Utilize heat maps to optimize design
Websites with heat maps let you know how visitors navigate your page, what they engage with, and what they ignore. This helps you to understand whether important information on your page tends to get overlooked and also provides avenues to refine your design further.
4. Use video on landing pages
Video landing pages can increase your conversion rate significantly, provided it perfectly encapsulates the story of your brand and what you have to offer. Visitors tend to get more invested emotionally with your company/brand through a video rather than a static image.
5. Build trust by showcasing customer testimonials
The majority of your visitors would be keen on understanding how your existing clients have rated you as a business. The customer feedback and reviews provide insight as to how good your product or service is, how responsive you are to customer issues and how you have helped them in their purchasing decisions.
Visitors to your website, who are actually interested in what you have to offer, would spend a considerable amount of time going through these reviews, and they are likely to make up their mind based on the consensus of other user reviews.
To put it in a nutshell, even though it can be quite a challenge to design a website that yields the desired conversion rate, you should aim to make your website easy to find and simple to navigate. By following these tips, you can design a good website which will help you serve your customers optimally and improve your site’s ranking, subsequently helping to boost your conversion rates.