Just like the Internet itself, web design is constantly changing for the better. That advanced technology helps businesses develop, progress, and evolve to stay competitive in the world’s markets. Especially in a market as saturated with excellent offers as web design, you need to stay ahead of the website design trend curve.
Staying on top of the latest trends is the only way to stay relevant in this business. So, without any further ado, here are the three web design trends for this year that will help you stay relevant and engaging online.
Chatbots continue to be a major driving force behind countless successful businesses and enterprises. Industries thrive on chatbots and this increasing reliance on their extraordinary efficiency isn’t for nothing.
These artificial intelligence bots allow web developers to create masterpiece websites that provide the ultimate customer service and interactive user experience, without the need for a human workforce. Because of that, E-commerce is currently booming and consumers are more willing to buy products via chatbots.
And this ever-evolving technology isn’t just there to sell products and services. It’s there to ensure that each customer leaves a website satisfied because of a customized and personalized customer service.
Web browsers have developed and advanced, offering innovative and enhanced features for online users to make their user experience better. Engaging the visitors that come to their website is the main goal of every business and animations have turned out to be one of the best approaches.
Animations increase visitor engagement and keep them busy while the pages load and are an excellent way to introduce fresh visitors to the website content. There are three main ways to use animations:
– as the focal point of the website
– as a means of navigation
– a tool to create meaningful interactions
Animations can help attract potential consumers to a website and make it easier for them to navigate the site to their desired destination. Since animations can be integrated into every part of a website, they’re a useful tool for customer conversion.
Progressive web apps
You can have an app-like website experience thanks to progressive web applications. According to the developers, the goal of web apps is to put together the best of both apps and the web in a single package. One of the best examples would be Tinder.
While it was previously a mobile-only option, the dating app is now also available on the web. It already has some effect, since users spend more time on web apps than on the native apps. Progressive web apps offer the same possibilities as any website. You can purchase different types of product, scroll through services, send messages, and everything else.
Web apps are digital versions of your WordPress website and a useful tool for web developers and webmasters to create well-optimized and highly effective websites.
Following these three important web design trends will help you create the best online user experience in 2018 and beyond. Put in the work and watch your website thrive.
Gavin is a Social Media expert and Google Platform specialist. His mission is to use data and analytics to deliver data-driven improvements to his clients websites and digital presence in general.